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Lots of websites have a blog but do not have a content strategy, which is a mistake. A blog without a content strategy can seem random and pointless. If the posts aren’t regular, it will be very difficult to build an engaged audience.

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Here are four more reasons to create a content strategy for your website.

It gives you something to post on social media

A content strategy provides you with a regular stream of unique, original content that you can share on all your social media channels. This is much better than sharing other people’s images and articles, as it shows that your website is an authority in itself. It also means you don’t need to pay someone to run your social media, as you can simply post your own content!

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It will improve your website statistics

A great content strategy will encourage users to stay on your website rather than checking out one or two pages and then leaving. This is because they will stay on the website so that they can check out multiple blog posts, which will help to improve your website’s overall bounce rate. This is very useful, as it means your website will be viewed as more valuable by search engine bots!

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It will encourage people to come back

A strong content strategy will also encourage users to come back again and again to your website. This is because your blog will be consistent, there will be frequent uploads and all the blogs will be useful and relevant, meaning they are more likely to bookmark your page.

It enables you to keep up with your competition

You might not have a content strategy, but it is very likely that your competition does! This means that they are already making and creating well-planned content that will appeal to your target audience. If you are not doing the same thing, it is very likely that you will lose out on potential customers. This can have a negative effect on your business, especially if your business is fairly new and you are still trying to establish yourself.