Creating brand fanatics

The latest trend to attract customers is the experience. Surveys have discovered that people are now valuing experiences over material goods. Perhaps it is the rise of social media, where

Consistency in Online Brand Imagery is a must

A few years ago, the idea of “multi-channel marketing” was revolutionary, but today it is simply the default state for a brand’s marketing policy. Just as we no longer bother to comment on the multimedia “features” of a website, we simply assume that every company has an online and offline marketing strategy.