Using folded leaflets, you can spread the word about what your business offers or how it can help. But perhaps the most beautiful design in the world could be an extraordinary flop if it falls into some of these pitfalls that are all too common. Here’s what to watch out for:
While it might be tempting to include every bit of text you think the readers need, that tends to overwhelm them so use text liberally. Stick with headlines, bullet points and concise sentences.
- Neglecting the Fold
Do remember that the leaflet will be opened and closed. Important content: The above-the-fold area will not be an appropriate spot to position information which may conceivably drop apart. Sequence in a way that each of the panels is working for just one purpose. For Folded Leaflet Printers Swindon, visit //wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/swindon/
- Poor Quality Images
Opting for low-quality images is equivalent to deciding that you do not want a professional leaflet. Blurry or pixelated photos make the look of your paper cheap. Avoid low-resolution images for a better look, as it’s always preferable to use high resolution pictures and graphics.
- Forgetting a Call-to-Action
Your leaflet should encourage the reader to take an action – visit your website, request a quote or attend an event. Ensure your CTA is prominent and well defined.
- Ignoring Proofreading
Typos and errors undermine your message. Just double check spelling, grammar and most importantly your information details before committing to print.
Avoiding these common pitfalls is all you need to create a folded leaflet that not only looks great but most importantly achieves what it set out to do in the first place for your brand or campaign.
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