Your menu is not just a list of the foods you offer – it’s an important marketing mechanism that influences customer decisions, as well as your branding. Great menu design is a fine line between aesthetics and practicality – a pleasing combination of both.
Durability Matters
Restaurant menus take quite a bit of abuse, being handled, constant spills and cleaning so it is essential that the inks can resist the toughest conditions. Menus that are printed on synthetic paper or fully laminated will last much longer than standard paper. That said, for high-end dining establishments, too stiff a card or heavy menu makes it difficult to use on a daily basis.
Readability First
Ambiance elevating atmospheric lighting, for example, can lead to utterly unreadable menus. Use clear fonts that are easy to read in the right size at all times – attractive script may look nice, but annoys diners. For Gloucester Printers, contact https://bizstationery.co.uk/services/print-shop/
Strategic Layout
Restaurant menus should be designed in such a way to attract the right type of attention from patrons; eye-tracking studies have proven that people viewing menus naturally gravitate toward the top right corner first. Position high-margin items strategically. Boxes, borders or shading help the eye navigate between sections highlighting one key area from another (i.e. signature dishes) without going overboard on the graphic design side of things.
Brand Consistency
Your menu should radiate your restaurant’s personality. Where casual eateries might lean on bright colours and playful fonts, fine dining requires understated elegance. Keep paper quality, finish and design style in line with your brand.
Size and Format
Large menus are grand, but not the easiest to manage when you have a smaller table. For quick-service areas, single-page menus are more suitable, while extensive offerings require multi-page formats.
Using the menu design makes for a superior dining experience, one that will stand up to day-to-day life in restaurants.
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