Good PR can make or break your brand. With our fast-paced digital world moving faster than ever before, the invention of AI and a shift in people’s expectations mean there are new challenges for those working in PR. This is especially true in the tech industry, where PR is moving at an extraordinary rate to keep up with the trends. Let’s take a look at some of the top tech PR challenges being faced this year.
1. Social media
Social media continues to be a major outlet for PR companies, with multi-channel social media taking over as the norm in 2025. With multiple channels to update regularly, possibly even daily, this presents a challenge of time management for PR companies. Taking advantage of insight tools can help you direct your efforts. A good tech PR agency Reading, such as https://headonpr.co.uk/tech-pr-agency-near-me/reading/, can be worth its weight in gold when it comes to maintaining a healthy presence for your business on social media.
2. AI
AI has taken the world by storm, with PR no exception. While AI can provide great opportunities in PR, such as solving complex queries, it means PR agencies now need to be even more creative to stand out in an AI-heavy online world.
3. Influencers
Like AI, influencers can be highly worthwhile when it comes to showcasing and endorsing products and services; however, finding the right influencer can pose a challenge. It is all about finding an influencer who can communicate your brand with authenticity.
4. How to measure impact
It has long been a challenge to measure the impact of PR activities in traditional media. Fortunately, insight tools can make your output more measurable by analysing interactions on social media, mentions, and click-through rates. Using such tools provides quantifiable results.
5. Proactive comms
It is important for a PR agency to balance proactive, innovative communications with reactive content. It is necessary to react to news stories, updates, and brand changes, of course, but creating new, engaging content is also a must.
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