Maintaining a strong brand is critical to ensuring you’re making the right impression when communicating with your audience. Without a clear and considered brand strategy, your business is vulnerable to brand erosion, which can very quickly cause a significant amount of damage and can be tricky to recover from.
What Is Brand Erosion?
When your brand reputation is misaligned, neglected or inconsistent, it can lead to a weakened image, which is known as brand erosion. Brand erosion happens gradually over a period of time, which means it can go unnoticed until some of its major effects become apparent, such as poor engagement, fewer leads and lower conversion rates.
What Causes Brand Erosion?
There are a number of causes of brand erosion, so let’s explore a few things to look out for. One of the most common causes is having a visual identity that is outdated and simply doesn’t reflect your brand and your values. Brand erosion can also be caused by unclear positioning, as this can make it difficult for customers to recall who you are and what you do.
How Can I Prevent Brand Erosion?
Working with marketing strategy consultants, such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/, can help you to develop and implement a clear brand strategy that reflects your values and ensures you aren’t losing out to your competitors.
A well-executed, carefully planned brand strategy can help you to remain relevant and consistent across all platforms. A brand strategy will also ensure your brand evolves with intention, create a sense of union between your operations, marketing and sales, and build trust with your audience.
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