Your website is often the first contact a potential customer has with you, and so it is vital to make a good impression. It is therefore a good idea to consider your website design to make sure nothing is losing you customers.
Slow loading
The average loading speed for a website is five seconds. If your website is taking longer, it is likely leaving visitors frustrated, causing many to leave and not come back. It can be difficult to know exactly what is slowing down your site, but often it is design elements that add to the aesthetic of your site.
A good website designer will be able to design a site that is aesthetically pleasing without compromising on loading speeds. To find a designer in your area, use a relevant internet search. For example, web design Cheltenham will give you results like www.absolutecreativemarketing.co.uk/web-design/cheltenham.
Mobile responsiveness
A website that looks good and performs well on a PC does not necessarily work well on a screen of a different size, such as a mobile phone or a tablet. With many people browsing the internet on mobile devices, it is vital that your site also works well on them.
Poor navigation
If visitors cannot easily find what they are looking for, they will often go elsewhere. Make sure your pages follow a clear, intuitive order and that there are clear, consistent menus. Put calls-to-action in logical places throughout the site.
Branding inconsistency
Weak, inconsistent branding looks unprofessional. Keep colours, images, and fonts consistent to help strengthen your brand identity.
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