Five Data Collection Strategies

In order to have access to high-quality data, good data collection is a necessity. It is vital to choose the right data collection strategy, and therefore this decision should be made cautiously as it can either make or break you.

To understand how to get the most from your data collection, this article may prove useful.

Social Media

Looking into platforms such as Google, Twitter or even a popular review site can be a good place to start with this strategy. Social media is essential when trying to understand precisely how customers view and interact with the business.

Image Credit

Review Current Record

This technique entails looking over existing documents or records of either an agency or organisation. Data acquired from this may be financial records or meeting minutes. This method is particularly useful when you want to get a clear idea of how consistent attendance is.

Reviewing Publications

This method is better known as secondary data collection. It entails acquiring data from published articles within the public domain. This can include magazines, online papers and articles.

Looking into a data collection company can be a good option and data specialists such as may be able to help in such endeavours.

Customer Feedback

It doesn’t matter what industry the business is operating in, but every company benefits from customer feedback. This strategy can be used in many ways, by leaving a suggestion box at the counter of your store or by doing online polls to get a better idea of what your customers like and dislike about the goods or services that your business provides.

Image Credit


This method is one of the more widely used ones. Data is gathered by means of surveys and questionnaires. Surveys can be done in many different ways depending on how your business works. Whether it be via the phone, online, by mail or even in person, such surveys will all gather similar results.

Most people agree that helpful data is the direct result of well-sourced data collection. Therefore, finding the right collection strategy is crucial and merits careful consideration.