Adding a new sign to your business can be a simple task however there are many rules and regulations that need to be checked before adding any new signs to your premises.
Signs That Don’t Need Full Permission
The majority of standard signs are deemed to require advertisement consent and therefore no formal application is required. Typically a flat sign fixed to the fascia of a shop front would fall within set limits and be deemed to require no consent.
When You Do Need to Apply
Conservation Areas, Listed Buildings and oversized advertisements all require advertisement consent. If you are based in Exeter’s city centre there are several conservation areas throughout the area so ensure you check the address of your proposed sign prior to ordering.
What the Council Actually Assesses
The assessment of advertisements by Exeter City Council primarily relates to amenity and public safety and considers matters such as visual impact, size, illuminated signs, advertising panels and the materials used to construct the sign.
Advertisement Consent and Listed Building Consent
As the two applications are separate, advertisement consent and Listed Building Consent are required for some signs. Even a very small external sign to a Listed Building will require Listed Building Consent in addition to any advertisement consent required.
Getting Your Application Right First Time
It is also worth noting that when submitting an application you must provide the following information: full and accurate dimensions of the sign; a full material specification; a short supporting statement detailing how the sign will enhance the area and be respectful to its surroundings. A local sign company can also provide drawings in the correct format for submission to the planning office.
For Signs Exeter, see //exeter.nettl.com/signs.
A little time spent planning beforehand can save a lot of hassle further down the line with the planning office.

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