Outdoor advertising can be a fantastic source of promotion and brand awareness for your business. But how do you get it right? After all, physical signage can be expensive, so you need to be able to evidence the ROI. Here are some tips for success.
Be consistent
Outdoor advertising, delivered by sign makers Exeter such as exeter.nettl.com/signs/, should be approached as part of a broader, holistic marketing strategy. By unifying the brand presence, the results will be better and ensure that the signage sits within a bigger program of coordinated work. Choose the brand font, colour palette and imagery that sits within the broader brand.
Integrate outdoor advertising with other channels
Similarly, make sure your outdoor advertising integrates with your other marketing channels, such as print media, digital assets and social networks. This creates a consistent message that reinforces the brand in your target audience’s mind.
Measure the results
It’s important to measure the work you put into marketing. Ensure you measure your outdoor signage as part of a campaign. Have metrics that align with your broader metrics and have tools in place to track the metrics.
For outdoor signage, you could ask visitors how they found your premises and ask for feedback on how useful the signage was. For a promotion, you could add a unique code to the outdoor signage and ask customers to quote it.
Use seasonal themes
It’s great to update your outdoor advertising with a seasonal message. Sign makers in Essex often make seasonal banners to share special promotions in summer and holiday wishes at Christmas.
These types of outdoor signs are more cost-effective than fixed hard signage, but they still engage customers. Customers love to see positive, cheerful and seasonal messages combined with special promotions, and this approach can build goodwill and footfall to your premises!
These tips will help you to get more from your outdoor signage and ensure you don’t approach the task in isolation from your broader marketing or without a key objective in mind.
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