What is PPC advertising?

Wondering what PPC advertising is? Don’t worry, we’ve got you covered! Read on for a quick whistlestop tour of the basics.

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What is PPC?

PPC is short for pay-per-click advertising which is a form of online advertising. The advertiser will pay a fee each time their advert receives a click. This means that you pay for each targeted visit to your landing page, app or website.

When the campaign is well set up, the fee will be well worth it, because the resulting click – and conversion – will outweigh the cost of the campaign. So, the aim of the game is to carefully optimise your campaign to make sure that only relevant, targeted customers are clicking your HTML5 banners.

What do PPC ads look like?

There are a variety of different ad types available, and modern HTML5 banners can include anything such as images, text, video or even all three.

Usually, HTML5 banners are created by professional graphic designers such as thebannermen.com/banners/animated-ads/html5, to ensure they are primed for the best possible performance. A great ad is far more likely to convert into a click.

Where are PPC ads placed?

HTML5 banners can be placed on websites, Google and other search engines, news sites, social media platforms and other online locations. It’s important to place your HTML5 banners in locations where your target audience will be active, to ensure the best results for your campaign.

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What makes a successful PPC campaign?

A great PPC campaign is well conceived, with clear messaging and great design, relevant landing pages and a smooth user experience. It must have a suitable budget and be monitored throughout the campaign to see if and where adjustments need to be made. This includes using A/B testing.

What will you do for your PPC campaign?