Why you need a range of domain names for your business website
Websites are being created by businesses and people more than ever. Many are registering more than one domain name, and there are reasons why you should do this.
1. Business expansion
While your business may be small when you start, it could grow successfully and you will want to expand. By purchasing different domain names, such as .au and .com, you will appear in search engines relevant to each country.
2. Protecting your brand
Protecting your company is essential. By purchasing different domain names, you will protect your brand from other companies. There may be people who want to create a website using an established company’s name so that they can receive visitors and potentially steal customers.
3. Typing errors
When people search for websites, they can sometimes make errors. By creating different domains with common typing errors, you can save yourself the potential loss of visitors to your site. You can use domains to redirect customers to your website. Many companies do this to ensure people find their websites.
Domains containing keywords will increase traffic to websites and place them higher in search engine results; however, deciding which keywords will work best can be complicated. A London SEO agency such as https://www.elevateuk.com/seo-services/ can help you to get the optimum amount of traffic to your site.
5. Corporate information
Customers come to your website to view information and buy products; therefore, if you would like to reach investors, it is a good idea to have a separate domain aimed at them. You can direct investors to a different site containing information customers may not be interested in. By separating your websites, you can include all the important information.
7. Showcasing special offers
Specialised landing pages help companies to promote special offers to customers. By using a different domain, you can include a lot of information if you have several aspects to your business. An example of this is if you have an established clothing business but have started a separate shoe business. In this way, you can direct customers to this area of your company.
These are just a few of the reasons you should register multiple domain names. The short-term cost of registering multiple domains will result in long-term company growth and profit.